How are users rating this app? If the app is rated badly, try to figure out why. However if the author is frequently updating the app then you’ll want to make a note of this because this app will be competing with you actively. If the app author hasn’t updated in a long time, then there’s an opportunity for you to take the market share.
You want to figure out how well this app is being maintained. If there’s an entire team on the about page or if there’s an address for an office building on the contact page, it’s probably a sizable company. You’ll often get your answer by visiting the contact or about page. Visit the company website listed to try to figure out if it’s a single person or a big company.
Sometimes if the app publisher is a company name, it could just be the company that the individual has registered. If it’s an individual’s name then it’s typically a single person and that gives us a little bit of reassurance if you’re planning to go about this alone. I’m not saying don’t compete but we might have to have a unique angle with our app rather than trying to battle it out feature for feature. Large companies have big budgets for marketing teams and often have a team of people just working on a single app. The point is to see who you’re up against. Who published the app? Is it an individual or a company? (Or is it a one-man company?) For example, if the app is good but too expensive, you can find other ways to monetize your app. You can potentially monetize your app differently.How do the users like the way it’s monetized? For example, some people hate ads and would rather pay for an app than to deal with ad banners inside the app.
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Is it a one time fee for the app? Is it free but monetized in some other way? The reason it’s important to take note of this is two fold: Later on when we look at the reviews, you’ll also try to see if users mention specific features that they love or hate. What features might be completely missing from any of the existing apps.What are the features unique to each of the competing apps.What the core features that all the competing apps have.Write down all of the features for each competing app. As you go through the list of the competing apps, see if you notice any specific words that keep coming up in the title of the app and consider using such a keyword for your app title. Some people do put keywords as part of the app name as well. This is mainly just for identification purposes to keep track of the various apps you’ll scope out. This research that you’re doing right now is going to create the starting point for the features to include in your own app and which ones to focus on first. You might want to create a matrix or spreadsheet to keep track of your results. Scroll through the ratings and reviews of any competing apps you find. The next step is to validate your idea to make sure that it has a chance to thrive in the app store. One way to figure out whether or not you’re right about this is to check the reviews and ratings for the original app.Īre people complaining about the same thing? Are they complaining about something different? Is the app author listening to the feedback?Īs you’re going to see, listening to user feedback and improving your app based on that feedback is probably the singular driving force to the success of an app.Īn absent app author is sentencing his or her app to a slow death of user attrition. If the original app author isn’t constantly updating and improving the app, then there’s an opportunity for you to create an even better app. There’s always room for improvement so if you thought that an app was sorely lacking a useful feature, chances are that you weren’t the only one to think that. Have you used an app and thought, “It would be so much better if this could do X”? If so, that’s the creative spark of a really good potential app idea!
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